JNLR Audience Intelligence
Official audience data for Irish radio — updated quarterly, built for planning.
The definitive platform for Irish radio audience data
adserve is the appointed technology partner for JNLR, delivering the industry-standard audience measurement and campaign planning tools used across the Irish radio market. Updated quarterly with official JNLR data from Ipsos, the platform gives stations, agencies and advertisers the insight they need to plan, trade and measure commercial radio with confidence.
Two products. One connected platform.
The adserve JNLR platform comprises two complementary products, each designed for a distinct role in the Irish radio market, sharing the same official JNLR data foundation to ensure consistency across every user.
JNLR Audience Analyser
For stations & media groupsThe industry's audience intelligence tool, enabling radio stations and stakeholders to interrogate JNLR listening data in detail — across stations, audiences, dayparts and time periods. It supports the creation of custom audience definitions and provides the analytical depth needed to understand station performance, identify audience trends and articulate commercial value to the market.
JNLR Agency Planner
For agencies & advertisersA dedicated planning tool for media agencies and advertisers in the Irish market. It takes the audience intelligence of the Audience Analyser and applies it directly to the campaign planning process, enabling planners to build, evaluate and optimise radio schedules with audience delivery at the centre.
Both products are updated quarterly in line with each official JNLR data release, ensuring the entire market is always working from the same current data.
Deep audience insight for every station in the Irish market
Explore JNLR listening data dynamically — not headline figures or static reports, but the specific questions you need answered, from breakfast performance against a demographic to multi-quarter trends.
Custom Audience Builder
Combine age, sex, province, social class, employment and education to define audiences the way the market trades. Save bespoke segments and apply them consistently across the platform.
Daypart Analysis
Analyse across TAP/Prime trading dayparts and granular standard dayparts — breakfast to overnight. Find where your audience strength lies and build the commercial case on real data.
Station Performance & Benchmarking
Station-level reach, share and listening — by audience, daypart and period. Compare stations, track trends, and support both internal review and market-facing development.
CPT and Commercial Value
Combine JNLR audience data with commercial parameters to show your CPT against audiences delivered. In an omnichannel world, that's strategic — not just reporting.
Real-time campaign planning powered by official JNLR data
A dedicated planning tool for media agencies and advertisers in the Irish market. Select stations, define schedule parameters, specify target audiences, and see expected reach, frequency, impacts and CPT update live as the plan evolves — audience delivery at the centre of every decision.
Multi-Station Planning
Campaign plans span multiple stations, showing not just individual delivery but the combined effect across the selected schedule — essential for building national or regional campaigns across multiple radio brands.
Audience Delivery by Station & Daypart
Detailed breakdown across three dimensions: station, daypart and custom audience — showing exactly how a plan performs against each station, each daypart, and every audience segment built in the Audience Analyser.
CPT-Based Evaluation & Export
CPT calculated across every dimension of the plan. Completed plans export directly as Excel workbooks or PDF reports, streamlining the briefing process and giving media groups a clear campaign specification from the outset.
Why CPT changes everything for Irish Radio
The ad industry evaluates every medium on one metric: cost per thousand. Programmatic, video, digital audio — all judged on CPT. Linear radio has sat outside that framework, traded on spot price. That's no longer sustainable.
- Campaigns are planned, bought and evaluated across channels together — every medium has to speak CPT.
- Radio that can't express its value in CPT is compared unfavourably by default — not for delivering less, but for failing to prove it.
- adserve calculates reach, frequency, impacts and CPT from official JNLR data in real time — so Irish radio competes on equal terms.
Built on validated data, transparent methodology and industry governance
The credibility of any audience measurement platform depends entirely on the integrity of its data and the transparency of its methodology. The adserve JNLR platform is designed with this principle at its core.
Official Data Only
Official JNLR data is the sole audience data source. Every figure in the platform traces directly to the quarterly JNLR release. adserve works directly with both JNLR and Ipsos on data integration, validation and quality assurance.
Published Methodology
The reach and frequency algorithms used throughout the platform are formally agreed between adserve and JNLR. Any material changes require JNLR approval before implementation, ensuring every user understands how outputs are calculated consistently.
Quarterly Review Forum
Each quarter, adserve and JNLR conduct a formal joint review covering service availability, data updates and industry feedback. This structured governance ensures the platform remains aligned with the needs of the Irish radio market and that issues are identified and addressed promptly.
Quarterly Industry Training
Training is provided to industry stakeholders in conjunction with each new data release, ensuring that stations and agencies are equipped to make full use of the platform and that new features are introduced with proper support.
"JNLR data is the backbone of radio trading in Ireland. It underpins every conversation between stations and agencies, and every investment decision that advertisers make in our medium. What we have lacked until now is a set of modern, purpose-built tools that make that data truly accessible and actionable for everyone in the industry."
"This collaboration with adserve changes that. The JNLR Audience Analyser and Agency Planner will give stations and agencies a level of analytical capability that is genuinely new for the Irish market — professional tools, regularly updated, with validated methodology and proper industry support behind them."
"But what excites me most is where this partnership can go. Radio in Ireland is in a strong position — our audiences are growing, our content is diversifying across digital and podcast platforms, and advertiser interest is increasing. Having a technology partner who understands audio from the inside, and who is committed to innovating alongside us, gives the Irish industry the foundation to compete even more effectively for advertising investment in the years ahead."
Built for every stakeholder in Irish Radio
Radio Stations & Media Groups
Understand your audience with precision. The Audience Analyser gives you the ability to interrogate station performance across every audience, daypart and time period — and to articulate that performance in the CPT terms the market now requires. Build custom audience segments that reflect your commercial strengths and track your position in the market quarter by quarter.
Media Agencies
Plan radio with the same rigour you apply to every other channel. The Agency Planner enables the construction of detailed, audience-led campaign plans using official JNLR data, with immediate visibility into reach, frequency, impacts and CPT across station, daypart and audience. Build plans and share them with media groups — all from a single platform.
Advertisers
Understand what your radio investment delivers. Whether you buy direct or through an agency, the JNLR platform gives you visibility into the audiences your campaigns reach, the dayparts they are concentrated in, and the cost-efficiency of your radio spend expressed in the same CPT terms as every other channel in your media plan.
The Industry
A single, trusted platform used across the Irish radio market ensures consistency. When a station, an agency and an advertiser are all working from the same data, processed through the same validated methodology, the market operates with shared confidence — reducing friction and building trust in radio as a measurable, accountable medium.
Two decades of radio audience data expertise
More than two decades in radio audience measurement and media-planning technology — including RAJAR Standard, the UK's equivalent, integrated into adserve for the commercial radio market.
- Purpose-built for radio: quarter-hour listening data, TAP and standard dayparts, station-portfolio management and broadcast planning flows.
- Part of adserve Studio — the omnichannel platform used by major UK and Irish media groups — with the same data-integrity standards and AI-driven roadmap.
- Not a vendor relationship: a formal industry partnership with JNLR, governed on data quality, methodology transparency and ongoing support.
Plan against the survey your market trades on.
Get in touch to see JNLR audience planning inside adserve Studio.