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Pulse

The hosted, API-driven optimisation engine at the heart of adserve. Every digital channel has an ad server. Linear radio never had one — until Pulse.

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The precision your digital channels enjoy — now for linear.

Digital has run on ad servers for two decades. Linear radio never had one — schedules built by hand, in spreadsheets, on stale rate cards. Pulse closes the gap.

Programmatic scheduling · built for broadcast
Pulse dashboard — real-time inventory, spot allocation and reconciliation

Six jobs. One engine. Zero spreadsheets.

Real-time inventory

One live model of every spot. Book, change or pull — availability updates everywhere, instantly.

  • Reps sell against a true picture
  • Planners stop double-booking
  • No more month-end leakage

Intelligent placement

AI places every spot in seconds — balancing audience, priority, clashes and yield in one pass.

  • Playout-ready, not recommendations
  • Models breaks, makegoods, compliance
  • Days of hand-planning → seconds

Automated trafficking

Plans push straight into RCS, GTN and Myriad. Logs build themselves; changes propagate in seconds.

  • No manual sales-to-air handoff
  • Last-minute changes flow as data
  • Teams manage exceptions, not re-keying

Full-loop reconciliation

Every spot matched to the log it aired on. Only confirmed broadcasts trigger billing.

  • Closes radio's biggest revenue leak
  • Audit trail: sold → aired → invoiced
  • One dataset, not three

Autonomous exceptions

When delivery slips, Pulse acts — around the clock, without waiting to be told.

  • Replaces dropped spots with paid alternatives
  • Proposes in-contract makegoods
  • Escalates only real judgement calls

Predictive yield

Static rate cards, meet a live market. Pulse flexes pricing within your rules.

  • High demand → rates tighten
  • Unsold risk → prices ease to clear
  • The digital yield curve, applied to linear

Built for broadcast. Built to be opened up.

Not a feature inside a closed suite. Pulse is the foundational, API-first optimisation engine — exposed as a hosted API, consumed by adserve Studio modules and third-party systems on identical terms.

Decisions, not dashboards.

Autonomous agents plan, place, reconcile and recover. Every action auditable, explainable, bounded by your rules. You govern the system — you don't run it.

Hosted. Documented. Consumable.

Versioned REST APIs, openly documented. Every capability the adserve Studio interface uses is reachable by any system you connect. Run us end-to-end, or plug into your stack.

Linear isn't digital with longer ads.

Break placement, makegood logic, clash rules, rate-card depth, audience-led pricing — first-class in Pulse's data model, not bolted onto a digital ad server.

From 4 employees to 1,000 stations.

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Built in-house, no third-party dependencies

Connected to every capability.

Bookings flow in, scheduled spots flow out, verified delivery flows on — all over the same documented APIs open to any system.

Order Management System

↑ Upstream

Confirmed bookings, briefs and inventory holds enter via the Planning & Inventory APIs.

Explore Order Management System

Trafficking & broadcast ops

↓ Downstream

Pulse pushes scheduled spots straight into RCS, GTN or Myriad — logs and changes in seconds.

Explore Trafficking

Reporting & analysis

↓ Downstream

Reconciled spot-level delivery feeds reporting live — the same dataset that drives billing.

Explore Reporting & Analysis

Ready to see Pulse in action?

See how Pulse becomes the optimisation engine at the heart of your media operation.

Request a demo Talk to engineering